• Cranborne Chase & Chalke Valley Landscape Partnership, Rushmore Farm, Tinkley Bottom, Tollard Royal, Wiltshire, SP5 5QA  Tel: 01725 517417

Local Issues

  • 80-90% people surveyed – DON’T KNOW, DON’T VISIT
  • Disconnect with landscape - residents, gateway towns & visitors
  • Lots of people living in it, next to it, driving through it, passed it, visiting local towns
  • Real opportunity to add value to quality of local people’s lives and tourism
  • Access and use only by confident, informed users finding own way
  • Very little historic promotion of where to go, routes etc
  • Complex approaches to provide information in the past didn’t inspire mainstream audience – just those confident using the countryside

  • Poor Access & Infrastructure
  • Particular challenge for people without transport, that might benefit most from what the countryside on their doorstep has to offer
  • Lack of parking within close proximity to key sites – long walk from villages beyond comfort zone for many
  • Rural isolation and increasing older population
  • Mental and physical challenges of more people in older years isolated in small communities
  • Wider isolation amongst other groups as community orientated social opportunities to connect with others continue to diminish
  • Key Opportunities: Extraordinary number of amazing stories & legends of the landscape (few known or shared), arts and crafts popular in the area with mainstream – good route in

Solutions

  • New inspiring ways to get people outdoors
  • Transport to events & training for key groups. Appropriate extra parking
  • Improved routes & inexperienced family designed walks/rides
  • New walk leaders, buddy system, walk festival & regular guided opportunities

  • Inspiring events to engage new people
  • Community led projects. Telling stories, songs of the landscape
  • Community art & crafts events and workshops
  • Celebrate literature and art of area and new works created